Hello!
My name is Brianna Gallegos and I recently graduated from California State University, Fullerton with a B.A. in communications with an emphasis in Public Relations. I'm excited to start my professional journey and continue to add more projects to my portfolio. I am creative, I love to learn from people, I have a strong work ethic, I am a reliable, and organized person which is why I'd like to work in the influencer marketing and social media area. Nice to meet you!
Brianna Gallegos
PROFESSIONAL EXPERIENCE
FanFlex
Public Relations Intern | Remote August 2023 - December 2023
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Conducted marketing/industry research to curate social media content
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Interviewed small artists and industry professionals
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Wrote articles for FanFlex blog
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Spearheaded posting content to IG Threads
MVP Security Systems Inc
Public Relations Agent | Brea, CA January 2023 - May 2023
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Contacted local business publications for potential article coverage
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Wrote articles and press releases
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Wrote promotional pieces directed towards target market
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Researched security systems industry publications
Newport Beach Film Festival (Mexican Spotlight)
Event Coordinator & Social Media Marketer | Newport Beach, CA August 2022 - December 2022
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Planned, developed, and executed social media and brand awareness campaigns
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Contacted Latinx publications to promote our event in their magazine & website
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Created and maintained sponsorships/partnerships
Practical Advantage Advertising
PR/Advertising Agent | Fullerton, CA August 2022 - December 2022
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Developed a client awareness campaign
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Conducted market research to better understand our clients demographic
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Implement traditional tactics to promote our client
SKILLS
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Microsoft Office, Google Drive, Linktree, Canva, all social media platforms
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Organized and able to work independently, learn quickly, and adapt to new systems, communication, and detail oriented
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Fluent in Spanish
EDUCATION
California State University, Fullerton
Bachelor of Communications in Public Relations
PROJECTS
PR & MARKETING PLANS
This was a marketing plan for my marketing 462 course. My team and I worked with a client (MVP Security Systems) to come up with a marketing plan that would build more brand awareness, build a better digital presence, and overall potentailly bring in more clients.
During my time in this class my team and I worked with the Newport Beach Film Festival helping plan, promote and execute their Mexican spotlight event. The business plan goes over everything we did for the event such as social media campaigns, details of sponsorships, timelines, and marketing strategies.
For this client my team and I had to come up with a campaign plan that would bring awareness to our client. Our client was the Practical Advantage Student Run Public Relations and Advertising Agency at California State University, Fullerton. Our target audience was local small businesses, startup companies and non profit organizations. The plan attached goes into depth regarding everything we did for the campaign.
SOCIAL MEDIA
For FanFlex I was in charge of posting to LinkedIn and the somewhat new Instagram threads weekly. The linkedIn content was meant to be helpful singing, playing or touring tip posts for musicians that followed the page. They were researched articles basically reposted with more FanFlex tips in the caption. These are just a few examples.
WRITTEN WORK
For MVP Security Systems, I wrote a small piece about the CEO and the employees highlighting the progressive work culture. The other two are promotional pieces directed towards their target market.
During my internship with FanFlex, I had opportunity to write blog posts for their blog regarding the ticket sales industry and artist interviews that I conducted.
PRESS RELEASES
This is a hypothetical press release that I wrote for a group project about a media plan for Adeles hypothetical new album release.
I wrote this press release for MVP Security Systems and it was sent to local publications for possible article coverage for my client.